When we become parents, so many things change in our lives, including our Spotify music algorithm.
With this campaign we want to show that with the new Spotify Family service this will no longer happen.
With this campaign we want to show that with the new Spotify Family service this will no longer happen.
To do this, we have noticed that the lyrics of songs belonging to adult music genres are the same as those for children.
so we decided to use that part of the lyrics in common to raise awareness among parents, but above all to sponsor the new Spotify Family service offered by Spotify.
so we decided to use that part of the lyrics in common to raise awareness among parents, but above all to sponsor the new Spotify Family service offered by Spotify.
Client: Spotify Italy
Copywriter: Agnese Bernaus
Art Director: Jonathan Fecola
